Top 5 Fitness and Weight Loss Apps on iOS in the UK - Q1 2023

In the first quarter of 2023, the top five fitness and weight loss programs on iOS in the United Kingdom showed diverse performance trends across weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a detailed look at the market dynamics for these popular apps.

MyFitnessPal: Calorie Counter experienced significant fluctuations in weekly revenue, peaking at approximately $234K in late January. Weekly downloads saw a notable increase in early January, reaching around 47K, while active users initially surged to 981K but gradually decreased to around 800K by the end of March.

Strava: Run, Bike, Hike showed a steady increase in weekly revenue, peaking at about $209K in late March. Downloads were relatively stable, with a slight peak at 18K in early January. Active users remained consistent, fluctuating around 400K throughout the quarter.

Calorie Counter + demonstrated a strong start with weekly revenue peaking at $198K in early January. Downloads followed a similar trend, reaching a high of 21K in early January. Active users remained steady around 64K, showing minimal variation throughout the quarter.

Fitbit: Health & Fitness saw its weekly revenue peak at $146K at the end of December, followed by a decline and a subsequent rise to $133K in late March. Downloads were highest at the end of December with 42K, before stabilizing around 8K to 17K. Active users hovered around 200K, maintaining a steady presence.

Zwift: Ride and Run had a more modest performance in terms of downloads, peaking at approximately 2.1K at the end of December. Revenue reached its highest point at $116K in late February. Active users showed a gradual decline from around 8.5K to 6.3K over the quarter.

For more detailed insights and data, visit Sensor Tower.